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Heather M. Fry

Learning Designer-Creative Consultant-Artist

Learning designer and creative consultant with over six years of experience developing engaging, visually driven learning experiences for diverse organizations. Combines instructional strategy, design thinking, and visual storytelling to make learning impactful and accessible. Guided by curiosity, compassion, and a genuine passion for helping people learn, grow, and create.

Core Skills

Learning Development

  • Instructional Design

  • Adult Learning Theory

  • Needs Analysis

  • eLearning Development

  • Instructor-Led Training

  • Curriculum Design

Design & Tools

  • Articulate Rise 360

  • Canva

  • PowerPoint

  • Adobe Creative Suite

  • Graphic Design

  • Visual Branding

Professional Strengths

  • Project Management

  • SME Collaboration

  • Coaching & Facilitation

  • Process Improvement

  • Data Analysis

Professional Experience

Owner | The Artist’s Hoard

Shelbyville, TN | April 2024 – Present

  • Founded and operate a creative retail and workshop space offering fine art supplies, classes, and gallery exhibitions.

  • Manage all business operations, including vendor relations, marketing, event coordination, and community partnerships.

  • Curate art exhibits and develop educational programming to support local artists and creative growth.

Organizer | Bedford Arts Collective

Shelbyville, TN | May 2024 – Present

  • Co-organize quarterly and special art events, including five themed exhibitions, two art crawls, and 18 rotating Coffee Break exhibits.

  • Oversee event logistics, artist coordination, and marketing for shows featuring up to 26 artists and nearly 200 pieces of artwork, with attendance reaching 175 guests.

  • Lead the creative direction for exhibits alongside a co-organizer, developing event themes, curating artwork, and serving as part of the jurying process.

  • Design and produce all promotional graphics and marketing materials, ensuring consistent and engaging visual branding for events.

  • Spearheaded the development of a new submission entry system to streamline artist applications and event organization.

  • Helped expand opportunities for local artists to exhibit work, growing both participation and community engagement across Bedford County.

Freelance Instructional Designer | Self-Employed

Shelbyville, TN | April 2023 – Present

  • Designed a responsible AI course for a Fortune 500 company, developing instructor-led sessions that balance technology ethics and workplace application.

  • Collaborated with a professional writing coach to develop a memoir-writing course, including an Articulate Rise module, 100-page workbook, and pitch presentation.

  • Developed two ICAR Interview Training courses for health-department staff, built in Rise 360 from SME interviews and research.

  • Created multiple PowerPoint presentations (50+ slides each) with strong visual storytelling to support instructor-led workshops and corporate training programs.

Material Planner | Yazaki North America

LaVergne, TN | February 2014-May 2019

  • Utilized Excel (vLookups, pivot tables) to forecast demand, analyze inventory, and manage lead times.

  • Coordinated onboarding and training plans for new hires in the materials department.

  • Authored job aids and quick-reference guides to standardize processes and improve efficiency.

  • Provided data-driven insights to optimize production and minimize costs.

Education

M.S. Instructional Design & Technology

University of North Alabama - 2023

B.S. Electronic Media Comminication (Photography)

Middle Tennessee State University - 2012